Shad Bruce launched Tempe-based Detail Design & Fabrication (DD&F) 10 years ago to meet the specialty graphics and fabrication needs of architects, retailers and developers.

One of the firm’s most exciting benchmarks came in 2007 when DD&F was named official sign and graphics partner for the Arizona Diamondbacks (also celebrating its 10th anniversary this spring). That same year, when the team switched its colors and logo, DD&F stepped up to the plate to makeover the massive Chase Field ballpark.

DD&F founder Shad Bruce and his son, “Shaddie,” stand in front of the newly opened Future’s Field, part of a children’s play area designed by DD&F located inside Chase Field (submitted photo).

“We pride ourselves in really being a ‘soup to nuts’ creative partner and can therefore make the most out of any space we are assigned to enhance—indoor or outdoor, big or small,” said Bruce. With a staff of clever and capable designers, large format printing capabilities and state-of-the-art fabrication equipment all under one roof, the firm is capable of tackling all aspects of highly-customized projects, such as those demanded by a large-scale rebranding assignment at Chase Field.

Not only did the firm produce and install countless new sign and graphics components for the team and sponsors, but it also helped to mastermind and install an entirely new kid-friendly interactive play area that opened in May on the third level concourse. Overlooking left field, The Sandlot, which is sponsored by St. Joseph’s Hospital and Medical Center, includes a playground, toddler play area, and Future’s Field—essentially a miniature version of Chase Field where kids can knock one out of the park.

DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities.  The firm’s portfolio includes a wide variety of Valley organizations, such as Phoenix International Raceway, Westcor, Bondurant School of High Performance Driving, Pulte Homes, Baer Brakes, and Tempe Autoplex.

For more information, visit www.ddandf.com.